The new job is a massive promotion and career boost, however, taking him from a medium-sized Italian label to the world’s second-largest luxury clothing brand with sales of around USD 20 billion annually.
Said to have impressed with his in-depth presentations during the recruitment process at Chanel, he embodies “a new generation with sincere humility”, Chanel fashion president Bruno Pavlovsky said of Blazy when his nomination was announced.
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Blazy’s designs have made headlines, from the encrusted mask Kanye West wore on his ‘Yeezus’ tour to the trompe-l’œil denim leather pants for Bottega Veneta, his appointment is an indication of the house’s forward-thinking approach.
Chanel’s Global Executive Chairman Alain Wertheimer and CEO Leena Nair described Blazy as “one of the most gifted designers of his generation.”
Viard left earlier this year after more than three decades with the brand – an abrupt departure, announced in the middle of the night just weeks before the couture show.
For a house known for meticulous image execution, the announcement felt unusually unpolished. Later, it was revealed that Viard would not oversee her final couture presentation, with her team stepping in to handle the collection.
During her tenure, Viard achieved record sales for Chanel, reaching $19.7 billion (€18.7 last year. But her time was not without controversy. Critics often cited her collections as lacking the theatrical flair of Lagerfeld’s era, and backlash to a poorly received mid-season show in Marseille added pressure. Her appointment was initially viewed as temporary.
fashion CATHRYN
photography PAK BAE
model JOAN PARK, KIM DOHYUN, OH GWONHO, WENJING, YEON JUHAN, ZENG
hair GABE
make-up OH SEONGSEOK
assistant TORI
